Marketing 6.0 : The Future is Immersive |
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ชื่อเรื่อง: | Marketing 6.0 : The Future is Immersive |
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ผู้แต่ง | Philip Kotler, Hermawan Kartajaya & Setiawan Iwan |
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สำนักพิมพ์ |
John Wiley & Sons |
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เลขเรียกหนังสือ | HF 5415.1265 K67M 2024 |
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คำสำคัญ | MARKETING ; INTERNET MARKETING ; MARKETING--MANAGEMENT ; CONSUMER BEHAVIOR ; ELECTRONIC COMMERCE |
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ดาวน์โหลดไฟล์ | ||
Marketing 6.0 address customers needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 2024-01-24 11:32:00 |