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Marketing 5.0 technology for humanity |
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| ชื่อเรื่อง: | Marketing 5.0 technology for humanity |
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| ผู้แต่ง | Philip Kotler, Hermawan Kartajaya & Iwan Setiawan |
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| สำนักพิมพ์ |
John Wiley & Sons |
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| เลขเรียกหนังสือ | HF 5415.1265 K67M 2021 |
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| คำสำคัญ | MARKETING ; INTERNET MARKETING ; MARKETING--MANAGEMENT ; CONSUMER BEHAVIOR ; ELECTRONIC COMMERCE |
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| ดาวน์โหลดไฟล์ | ||
| In Marketing 5.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 2021-07-14 18:59:00 |
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