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Unlocking the customer value chain : How decoupling drives consumer disruption |
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| ชื่อเรื่อง: | Unlocking the customer value chain : How decoupling drives consumer disruption |
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| ผู้แต่ง | Thales S. Teixeira |
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| สำนักพิมพ์ |
Currency |
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| เลขเรียกหนังสือ | HF 5415.5 T44U 2019 |
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| คำสำคัญ | CUSTOMER RELATIONS ; MARKETING ; CONSUMER SATISFACTION |
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| Tech companies and incumbents, shows how and why consumer industries are disrupted, and what established companies can do about it--while highlighting the specific strategies potential startups use to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up. 2020-06-22 14:26:00 |
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