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Multicultural marketing management |
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| ชื่อเรื่อง: | Multicultural marketing management |
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| ผู้แต่ง | Kritika Kongsompong |
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| สำนักพิมพ์ |
Sasin Graduate Institute of Business Administration of Chulalongkorn University |
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| เลขเรียกหนังสือ | HF 5415.13 K74M 2010 |
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| ดาวน์โหลดไฟล์ | ||
| Multicultural Marketing Management' provides guidance on how to study different markets to help businesses get closer to these different consumers. Moreover, this book offers recommendations on organization management and marketing strategies that include product design, market research consumer behavior, pricing, promotion, and world trends. This crucial information will be most beneficial to students, marketers, investors, and anyone interested in the global business and multicultural marketing. "Multicultural Marketing Management" will be the handbook and the able for effective decision making. 2021-06-23 13:24:00 |
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